Google could lose Gen Z to TikTok and Instagram someday — here’s why

Admin, Thursday, August 11, 2022
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What you need to know

  • TikTok and Instagram threaten to scrap Google as the search engine of choice among Gen Z users.
  • Nearly 40% of this demographic searches via TikTok and Instagram rather than Google searches.
  • The search giant is changing its core services in order to stay ahead of the competition.

Google runs the risk of losing Gen Z to close rivals TikTok and Instagram in the future, as younger users turn to social apps to perform online searches. This is why the search giant is now shaking things up to keep up with the competition.

Prabhakar Raghavan, Senior Vice President of Google, revealed during the Fortune Brainstorm Tech conference that nearly 40% of Gen Z prefer to use social apps like TikTok and Instagram for online inquiries rather than Google search and Maps (via Take Crunch (Opens in a new tab)). These apps have become the go-to platforms for many younger users when looking for places to eat, for example, according to Raghavan.

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