Google reportedly proposes to split ad business to evade potential US antitrust suit

Admin, Thursday, July 21, 2022
Rate this post

What you need to know

  • It is said that Google has offered some concessions to thwart a potential antitrust lawsuit by the Department of Justice.
  • The company is said to be offering to split parts of its ad technology business into a separate company under Alphabet.
  • However, the US government may prefer to sell assets over Google franchises.

Google may be feeling pressure from the US government’s crackdown on its advertising technology business. The company has reportedly made some concessions in an effort to avoid a potential antitrust lawsuit from the US Department of Justice targeting its digital ad technology platform.

according to The Wall Street Journal (Opens in a new tab)Google is proposing to separate parts of its ad technology business into a new subsidiary of Alphabet, the parent company. This means that the search giant is simply offering to move the money by reorganizing this business as a new subsidiary within the same organization.

Rate this post