Netflix picks Microsoft as its partner in making money through ads

Admin, Thursday, August 11, 2022
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What you need to know

  • Netflix has partnered with Microsoft for the ad-supported tier.
  • Microsoft will act as its global sales and advertising technology partner.
  • The cheapest subscription plan is expected to be launched later this year.

Netflix certainly comes with its streaming competitors, such as Hulu and HBO Max, with an ad-supported tier, with Microsoft as its business partner. The service has teamed up with the software giant as its worldwide advertising technology and sales partner.

Microsoft will display ads on Netflix’s cheapest subscription category through its advertising system. Advertisers will also have access to the “Netflix Audience and Premium Connected TV Inventory”.

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