Nothing phone (1) needs more than a great design to succeed

Admin, Thursday, August 11, 2022
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After months of teasing, nothing is finally ready to reveal the phone (1). Based on what we’ve seen so far, there’s a lot to like here: the design is unique thanks to the LEDs on the back, and the device is on par with other mid-range phones. Nothing has shared many details about the software itself, or the rest of the device, but we don’t have to wait long to see what the store has in store.

To me, there seems to be nothing trying to emulate Apple, and it wouldn’t be the first Android manufacturer to do so. To its credit the brand is doing something different in this segment, which is great to see. Ultimately, the success of Phone (1) will come down to two things: value and software. There are over a dozen mid-range phones available today with little or no difference in hardware or camera prowess, and there is no recourse but to position the phone according to market conditions.

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