Putting ads on the Android lock screen is a bad idea

Admin, Thursday, July 21, 2022
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Android lock screen is a simple place. Unlike iPhones where unlocking is a two-step process, Android lock screens aren’t really designed to give you a moment to pause. You likely have an Android phone with some form of biometric authentication that bypasses the lock screen completely. At most, you can check the Always-On Display for quick recognizable notifications, widgets, and other information. I am happy with that. On my Galaxy S20 Ultra, I have the lock screen set to show things like Now Playing, weather, and notifications. This is it. But there are companies that are trying to make our lock screens busier. Here’s why it’s such a bad idea.

Related: I prefer Android face unlock over Apple’s Face ID for one simple reason

Who is messing with the lock screen?

Glance Geo Pads India

last week, Take Crunch This has been reported HintsThe company that customizes lock screens is in talks with US carriers to launch its Android phone services in the country. Peep is basically a complete takeover of your lock screen. A space that most of us don’t spend much time in anyway. But you see, something like Glance is designed to do exactly that – interact with your lock screen and you’ll likely be redirected to different websites or the Google Play Store.

How much time do you spend on the lock screen per day?

1 votes

Glance pledges to fill “Screen Zero” with “Content for Every Interest”. What is the use of it? If you haven’t guessed already, you can potentially earn money by serving you ads.

While the company claims that its lock screens are “designed to simplify your life” and show you “what you’re going to love,” their primary goal is ads. Until last week, the Glance homepage emphatically indicated that it gives advertisers “unparalleled reach” and “real engagement.” After reports surfaced of its US launch and the following backlash, the company quickly changed its tone and removed those terms from its website. You can check the changes made thanks Wayback Machine. We’ve also taken a screenshot of the page as it originally appeared – you can see that below.

Wayback Machine Homepage Overview

In addition to these changes in websites that do not inspire any confidence, a quick look recently Posted in writing Saying that it will be “100% subscription platform in the US” and that it is “not an advertising platform”. He goes on to say that “their content and experiences are not consumer-made but rather curated through partnerships with premium, trusted developers or media companies.” The company now advertises itself as a “smart surface, not an advertising platform,” but in the same notes, consumers can “purchase products from merchants when today’s product appears on the lock screen.”

The glimpse isn’t new either. The Google-backed company has been around since 2019. It even partnered with a handful of smartphone OEMs, including Realme, Xiaomi, Motorola, and Samsung, to integrate the lock screen with their devices. You won’t see a quick look at the devices of these brands everywhere, but if you are in countries like India and Indonesia, you may have come across their lock screens on your Android phone. For reference, the feature is called “Realme Glance” or “Lock Screen Magazine” on Realme phones. On Xiaomi devices, it appears as “Wallpaper Carousel”.

Read also: Best cheap Android phones you can buy

With carrier partnerships in the US, people may have no choice but to have crapware like this included with their phone out of the box. Who would say that more companies like Glance won’t appear in the future to get rid of lock screens?

Adverse effects of busy lock screen

I, for example, find the idea of ​​constantly changing wallpapers or random live events running on the lock screen very annoying. In fact, anything on the lock screen is an obstacle to getting to what I really want to do on my phone. Not only is lock screen content considered intrusive, but it can also be unwelcome. Especially if advertising companies have something to do with it. The two images above are some examples of the type of ads that appear on a platform like Glance – yes, these images were picked from the company’s website.

Imagine opening your phone in a meeting to see a random influencer selling underwear pop up on your screen.

Imagine that you are sitting in a meeting, and some random effect selling underwear appears on your phone’s lock screen. Now, I might be interested in buying good lingerie, but my lock screen is the last place I want to sell these. The Internet has enough targeted ads. You don’t need it to hijack a screen that I open at least a hundred times a day with content that you have absolutely no control over.

The ads can sometimes be very deceptive too. You know, the kind that sells one thing but shows what looks like a link to a porn website. Advertisers also resort to what’s commonly known as a Switcheroo commercial – ads that come disguised as content but end up selling you something like aspirin. Yeah, keep those things away from me, I say.

No matter how much I pay for the phone, it is completely unacceptable to me.

I’m not alone either. People On the Internet they actively share tips about “How to disable Glance on my phone. Reddit is also full of users looking for ways to completely disable Glance. Crosses through One of these topics It reveals how, even after disabling Glance from the Realme phone’s settings, an introduction page for the service still appears on the lock screen. Removing it completely requires knowledge of ADB commands, connecting your phone to a computer, and following several steps. No matter how much I pay for the phone, it is completely unacceptable to me.

I understand that smartphone manufacturers, especially in price-sensitive markets, need to display ads to offset the prices of their devices. However, cluttering the lock screen with unwanted content is not the way to do that.

Lock screen content does not appear out of nowhere. Uses data, invades privacy.

Lock screen content does not appear out of nowhere. A quick look, or any equivalent lock screen content service, you will lose mobile data or Wi-Fi constantly. This may not be suitable for people with strict data limits. Unlike in India, where I reside, the unlimited data plans in the US aren’t exactly cheap. Verizon’s cheapest single-line plan costs $70 per month, while the T-Mobile alternative will cost you $60 per month. Certainly, these data plans are best used for more important things than lock screen content.

With all this data being consumed and the screen working overtime, the phone’s battery life will also be affected. And don’t get me started on the privacy nightmare that something like Glance represents. The service aggregates its content, but in the background, it allows advertisers to target you using your interests, location, language, phone data, and more. This is another deal for me, if not one of the most important.

Want content with ads on your Android phone’s lock screen?

1 votes

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