Will back catalogs win the streaming wars?

Admin, Thursday, August 11, 2022
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Crew of friends recline at a table and play a game - Wars Stream

Netflix appears to have cornered the market in streaming original shows. With major titles like Stranger Things, The Witcher, Orange Is the New Black, Grace and Frankie, Big Mouth and more, it has some of the popular series but also has a huge library of other original titles. Over time, though, the streaming device sees its back catalog of vintage shows dwindling.

paying off: The best original broadcast shows on every major platform

This may be a good reason for its increasingly low profile with subscribers. Amid a decline in subscribers, Netflix is ​​now also facing the fact that it has the lowest “value satisfaction” of all major streaming channels, according to a recent survey by Whip Media. This means that people no longer believe that Netflix is ​​really worth the price of admission compared to the competition.

We obviously can’t blame it all on losing so many beloved titles from their back catalog, but that can’t be helped. Netflix was once one of the only online streaming destinations. As such, it has licensed a lot of shows and movies from just about everyone. But with companies like WarnerMedia (now Warner Bros. Discovery), NBCUniversal, Disney and Paramount launching their own subscription services, they are naturally more protective of their precious libraries.

HBO Max continues to catch up with Netflix in the streaming wars.

Among them, HBO Max was one of the most notable. Mixed with original series like The Flight Attendant, Hacks, Raised By Wolves, Station Eleven and Minx, Warner Bros. Discovery subs provide access to titles from HBO and Warner Bros. and Cartoon Network, The CW, New Line Cinema, and much more. HBO Max ranked first for “satisfaction with value” in the same survey that saw Netflix lose audience trust, and we think it owes that to its extensive back catalog of shows.

HBO Max logo

HBO Max

HBO Max is your home for Warner Bros movies and TV shows like The Lord of the Rings, DC Comics superheroes, and more. It’s also home to new and original movies and shows available elsewhere.

Discover classics and revisit favorites

Sopranos dine in a restaurant - HBO . Bookstore

The Sopranos was one of my favorite streaming “discoveries” last year. (Yes, as an entertainment writer, there was a huge gap in my viewing history, but there are only so many hours in the day and so much more TV shows than that.)

I certainly wasn’t alone. Since the beginning of the COVID-19 pandemic, the classic HBO series has enjoyed huge comeback, especially among the new, young viewers. Still a clever, engaging and even timely show more than two decades later, it’s a typical example of prestigious television, paving the way for some of the best shows of the past few years.

Young viewers have discovered The Sopranos en masse in the past two years.

That’s the beauty of HBO Max. I have easy access to The Sopranos and other HBO classics, as well as newer titles like Sex and the City, Six Feet Under, The Wire, Girls, Game of Thrones, and more. If I missed them the first time around, I could go back – either on my own or as part of the cultural zeitgeist – and fall into a trap. These classics can be rediscovered by a new audience at any time, separate from the constant stream (pun intended) of new content.

See also: The best shows on HBO Max

A similar and perhaps even stronger argument could be made to re-visit a favorite. Warner Bros. smashed. Discovery the internet in 2019 when the classic Friends was on NBC It has been removed from Netflix, only to later make its way to the company’s HBO Max streaming device. Similarly, NBCUniversal made headlines when take it back The fan-favorite sitcom The Office, now hosted exclusively on Peacock.

What’s more comforting than ending the day with vintage episodes of Frasier or The Golden Girls?

Rewatching means big money in broadcasting. What’s more comforting than ending the day with old episodes of Frasier, The Golden Girls, Law & Order, or Batman: The Animated Series? In 2017, I bemoaned even a strangely defined subroutine Futurama removal From Netflix not only because its members loved the show, but instead because they needed to turn it on to sleep comfortably. Personally, I’m getting ready to rewatch the amazingly good series The Leftovers on HBO — once I finish The Sopranos.

HBO Max has made great progress in the streaming wars

HBO Max Showcase - Fresh Prince of Bel-Air - HBO Max Library

Over the years, Netflix prices have continued to rise, even as third-party back catalog titles have disappeared. Hence the diminishing realization of its value.

On the other hand, the cheapest HBO Max has been a value-competitive price since day one. The back catalog of already popular titles is certainly no small part of that. It includes a healthy balance of movies and TV shows, including a treasure trove of vintage titles to complement Max’s originals. But HBO Max isn’t alone in this: Hulu, Disney Plus, Peacock, and Paramount Plus also draw from the libraries of their company’s masters to compete with Netflix’s big start.

Related: Best Netflix Original Shows

Over time, Netflix originals will become obsolete, and some will definitely remain favorites. There should be people sleeping on the sound of, for example, the BoJack Horseman. Cult titles like The OA and Sense8 certainly have repeat viewers. But getting to that “classic” status will take some time, and while Netflix has a head start in streaming originals now, it’s still decades behind in its back catalog.

That means HBO Max is catching up in the streaming wars, and catching up fast.

Now, if you’ll excuse me, I have two seasons of The Sopranos left.

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